I’ve been studying media studies for about a month.
I’ve gained an understanding about the narrative and how the narrative creates the film and all about the different acts.
I also learnt about the VALS (values and Lifestyles) & TAGS (target audience grouping system) and which ads and programmes they appeal to and different ways of calculating audiences and the pros and cons of each.
I’ve found myself analyzing which VALS AND TAGS that different programs and its ads are appealing to. I also have found that when I watch movies, I look at the structure a lot and try to figure out the different acts.
Saturday, July 10, 2010
Footnoting worksheet
2. BOOK
b. “I’m basically a girl named John. If I lived in France, anyway.” c.I. Name of book: Jinx
ii. Name of author: Meg Cabot
iii. City of publisher: London
iv. Publisher: Macmillan Publishers Limited
v. Date of Publisher: 2007
vi. Page number: 1
3. NEWSPAPER b. “Dane Rumble is playing at the wave bar in Whangaparaoa on Saturday, April 24th.” c.I. Name of newspaper: North Harbour News
ii. Date of newspaper article: 16th 0f April
4. ENCYCLOPAEDIA
b. “The soviet far east is easily the largest of the major economic regions.”
c. I. Name of encyclopaedia: Encyclopaedia of The world and its people.
ii. Edition of encyclopaedia: 20
iii. Topic heading: The soviet far east
5. WEBSITE
b. “The school delivers an innovative curriculum with intensive use of modern technologies within an environmentally aware site.” c.iii. Title of Web site: Whangaparaoa College NZ
iv. Site path (http): http://www.wgpcollege.school.nz/
v. Date site was accessed: 16/04
b. “I’m basically a girl named John. If I lived in France, anyway.” c.I. Name of book: Jinx
ii. Name of author: Meg Cabot
iii. City of publisher: London
iv. Publisher: Macmillan Publishers Limited
v. Date of Publisher: 2007
vi. Page number: 1
3. NEWSPAPER b. “Dane Rumble is playing at the wave bar in Whangaparaoa on Saturday, April 24th.” c.I. Name of newspaper: North Harbour News
ii. Date of newspaper article: 16th 0f April
4. ENCYCLOPAEDIA
b. “The soviet far east is easily the largest of the major economic regions.”
c. I. Name of encyclopaedia: Encyclopaedia of The world and its people.
ii. Edition of encyclopaedia: 20
iii. Topic heading: The soviet far east
5. WEBSITE
b. “The school delivers an innovative curriculum with intensive use of modern technologies within an environmentally aware site.” c.iii. Title of Web site: Whangaparaoa College NZ
iv. Site path (http): http://www.wgpcollege.school.nz/
v. Date site was accessed: 16/04
Calculating Audiences
ACNielsen is a global marketing research firm, with worldwide headquarters in New York City.
People meter
A people meter is a tool used to measure the viewing habits of a TV audience.
The People Meter is a 'box', about the size of a paperback book. The box is hooked up to each television set and is accompanied by a remote control.
Each family member in a sample household is assigned a personal 'viewing button'. It identifies each household member's age and gender.
If the TV is turned on and the viewer doesn't identify themselves, the meter flashes to remind them
5 ways of calculating an audience
People meter data: pro: its honest data and it gives extra information like the age and gender of the viewer and it gives constant results. Cons: not a very wide range of data because only 470 people have it, can get annoying.
Web surveys: pro: it’s private, measures clicks, and saves money because it’s free to set up. Cons: need to have access to the internet, might not be accurate, and doesn’t give extra info like age and gender.
Phone: cons: a lot of people find it annoying so you wouldn’t get so many results and people could easily lie. Pros: simple way to find out who is watching what and you can get a wide range of results.
Polls:
Pros: Easy to set up, doesn’t take up much time.
Cons: People lying about their opinion, limited results.
TV Competitions:
Pros: Attracts people to the show, shows who watches TV at that time, attracting a lot of people because they're keen to win stuff.
Cons: People may only watch the show for the competition
People meter
A people meter is a tool used to measure the viewing habits of a TV audience.
The People Meter is a 'box', about the size of a paperback book. The box is hooked up to each television set and is accompanied by a remote control.
Each family member in a sample household is assigned a personal 'viewing button'. It identifies each household member's age and gender.
If the TV is turned on and the viewer doesn't identify themselves, the meter flashes to remind them
5 ways of calculating an audience
People meter data: pro: its honest data and it gives extra information like the age and gender of the viewer and it gives constant results. Cons: not a very wide range of data because only 470 people have it, can get annoying.
Web surveys: pro: it’s private, measures clicks, and saves money because it’s free to set up. Cons: need to have access to the internet, might not be accurate, and doesn’t give extra info like age and gender.
Phone: cons: a lot of people find it annoying so you wouldn’t get so many results and people could easily lie. Pros: simple way to find out who is watching what and you can get a wide range of results.
Polls:
Pros: Easy to set up, doesn’t take up much time.
Cons: People lying about their opinion, limited results.
TV Competitions:
Pros: Attracts people to the show, shows who watches TV at that time, attracting a lot of people because they're keen to win stuff.
Cons: People may only watch the show for the competition
The breakfast show essay
Breakfast takes an in depth look behind the day's headlines, with interviews and information about issues and events that affect New Zealanders. They also take a look at the latest sports action, with highlights and analysis of overnight events and issues that make the news, while ONE News Correspondents bring you up to date with health and politics. Breakfast is hosted by Paul Henry and Pippa Wetzell. Peter Williams and Ali Mau read the Breakfast news. Francesca Rudkin tells us about the entertainment news, and reports on the latest art and drama from here and around the world. The show is aired at 6:00 am on TV 1.
The breakfast show audience would include:
Innovators those with large disposable income, and they are people who enjoy
The finer things in life. They are successful and sophisticated, Thinkers the category of people who are motivated by ideals. Order, knowledge and responsibility are important to them. They are well educated. With reasonable incomes, Achievers those that are motivated by the desire to succeed and are goal orientated, Strivers those who want to be something, but can’t quite get there, they are active consumers (as much as allows), The Next Generation those from the age of 10-14, this category accounts for 9% of the group above the age of 10, Comfortable Full Nesters Those with a higher income, older and are family orientated, Affluent Acquirers Young people between the age of 15-39 they’re active consumers in all forms and Liberal Sophisticates those that are well off and informed.
The ads are to suit a more older, mature audience. The fact that the advertising and the network pays their salaries means that everything that every word said has to be carefully planned not to offend the network, the companies advertising during the breaks etc.There was one time when a news reporter made a comment about going off and making a coffee during the ads, and not watching them, and then after the next ad break, came back on and made a formal apology for saying that, making the remark that "You watch the ads, because the ads pay my wages" Showing just how much influence the 2 aspects have over each other
In conclusion I think Breakfast is a good show to watch to see what's going on here and around the world. And start the day informed and entertained. I also think that breakfast attracts a wide range of audience because there is something in it for everyone wheather its breaking news, sports, entertainment or current affairs.
The breakfast show audience would include:
Innovators those with large disposable income, and they are people who enjoy
The finer things in life. They are successful and sophisticated, Thinkers the category of people who are motivated by ideals. Order, knowledge and responsibility are important to them. They are well educated. With reasonable incomes, Achievers those that are motivated by the desire to succeed and are goal orientated, Strivers those who want to be something, but can’t quite get there, they are active consumers (as much as allows), The Next Generation those from the age of 10-14, this category accounts for 9% of the group above the age of 10, Comfortable Full Nesters Those with a higher income, older and are family orientated, Affluent Acquirers Young people between the age of 15-39 they’re active consumers in all forms and Liberal Sophisticates those that are well off and informed.
The ads are to suit a more older, mature audience. The fact that the advertising and the network pays their salaries means that everything that every word said has to be carefully planned not to offend the network, the companies advertising during the breaks etc.There was one time when a news reporter made a comment about going off and making a coffee during the ads, and not watching them, and then after the next ad break, came back on and made a formal apology for saying that, making the remark that "You watch the ads, because the ads pay my wages" Showing just how much influence the 2 aspects have over each other
In conclusion I think Breakfast is a good show to watch to see what's going on here and around the world. And start the day informed and entertained. I also think that breakfast attracts a wide range of audience because there is something in it for everyone wheather its breaking news, sports, entertainment or current affairs.
The Simpsons Essay
The Simpsons, created by Matt Groening is an animated TV Programme That Airs on channel 3 between 7-8 and it is watched in over 60 countries. The Simpsons is much more realistic than the typical American family comedy, despite the fact that it is a cartoon. The show has its own particular brand of humour they take the problems we have every day and turn them into laughter. It's one of the few shows that the family can sit down together and watch, and there's something in it for everyone.
Beginning with Homer, he’s the lazy dad, unmotivated with a love of beer and anything fried. He represents a nation of fast-food obsessed people who hate their office jobs. Homer is referred to in more than one episode as a sort of "everyman," a representation of American men. He rarely cleans or cooks. Homer's life revolves around the television. In fact, the whole family's lives do.
Marge is a typical housewife but she does work a few jobs over the course of the show, Marge is mainly seen cooking, cleaning, and taking care of the kids, typical housewife chores.
Bart is a misunderstood 10 year old, who is a rebel and a troublemaker. Who is always looking out for his sister, Lisa.
Lisa is only 8 and can't wait for college. Her favourite activities include playing her saxophone and attending school. She is a vegetarian and if she could have one thing (besides world peace), it would be a pony.
Maggie is the baby in the family but has done a lot in her one year of life.
The Simpsons Audience would include: Strivers, those who want to be something, but can’t quite get there. Also Survivors People with few resources are considered survivors; they are loyal to familiar brands. Young Hopefuls, Half of 15- 24 years, with low incomes. Struggling Young Families that are centred around family. Affluent Acquirers, 15-39 years of age and The Next Generation those between the ages of 10-14.
In conclusion, The Simpsons are one of the most popular shows on TV because it is so easily adaptable to most people. Many people would agree that The Simpsons is easily one of the funniest shows on television, as it has been consistently since its debut in 1989. It answers life's most difficult situations summed up in two simple sounds "Mmm ... " and , "D'oh!"
Beginning with Homer, he’s the lazy dad, unmotivated with a love of beer and anything fried. He represents a nation of fast-food obsessed people who hate their office jobs. Homer is referred to in more than one episode as a sort of "everyman," a representation of American men. He rarely cleans or cooks. Homer's life revolves around the television. In fact, the whole family's lives do.
Marge is a typical housewife but she does work a few jobs over the course of the show, Marge is mainly seen cooking, cleaning, and taking care of the kids, typical housewife chores.
Bart is a misunderstood 10 year old, who is a rebel and a troublemaker. Who is always looking out for his sister, Lisa.
Lisa is only 8 and can't wait for college. Her favourite activities include playing her saxophone and attending school. She is a vegetarian and if she could have one thing (besides world peace), it would be a pony.
Maggie is the baby in the family but has done a lot in her one year of life.
The Simpsons Audience would include: Strivers, those who want to be something, but can’t quite get there. Also Survivors People with few resources are considered survivors; they are loyal to familiar brands. Young Hopefuls, Half of 15- 24 years, with low incomes. Struggling Young Families that are centred around family. Affluent Acquirers, 15-39 years of age and The Next Generation those between the ages of 10-14.
In conclusion, The Simpsons are one of the most popular shows on TV because it is so easily adaptable to most people. Many people would agree that The Simpsons is easily one of the funniest shows on television, as it has been consistently since its debut in 1989. It answers life's most difficult situations summed up in two simple sounds "Mmm ... " and , "D'oh!"
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